A host of electronic choices for maximising the marketing effort await a firm when participating in expansion into Germany. A successful firm that is making high profits through sale of goods or services will certainly have undergone expansion into Germany. It is important to undergo expansion into Germany, a location that provides uncountable possibilities for global success. A firm's expansion into Germany may bring along the benefits of arriving at a well organized location, consequently making trade easier. The fact, that the german economy stands out in comparison to other european markets, makes expansion into Germany an extremely interesting business option. Shipping costs are extremely high, it is thus of benefit to encourage a firm to organize the expansion into Germany to be located closer to the customers. An expansion into Germany is recommendable because unit costs will drop as a result of more efficient production.