Shipping costs are extremely high, it is thus of benefit to encourage a firm to organize the expansion into Germany to be located closer to the customers. An expansion into Germany may turn out to be the best organizational decision you will ever make. A successful firm that is making high profits through sale of goods or services will certainly have undergone expansion into Germany. An expansion into Germany is bound to grant access to larger supplies of workers, larger areas of land and larger margins of profit. A host of electronic choices for maximising the marketing effort await a firm when participating in expansion into Germany. The expansion into Germany is of great importance to a firm that would like to be represented in all markets of the world. Business depends largely on good relationships with the consumers, this is important to note when undergoing expansion into Germany.