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European headquarters are able to extend a company's outreach in Europe, being of great benefit to customers. It is not uncommon to establish European headquarters in order to build up global links and to obtain new customers. The establishment of European headquarters is a great way to expand a company's market power, while increasing the firms size at the same time. When establishing European headquarters the top priority of a firm should be to satisfy customers whilst still making lucrative profits. Investors frequently decide on European headquarters because this will ensure that their firms are located at the heart of the business world. Incentives for establishing European headquarters are given by the fact that most investors experience profit growth once doing so. A definite long-term growth strategy can be seen in the formation of new European headquarters. (mehr)
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