Many investors decide to run their business with European headquarters in order to improve their global recognition and sales. Businesses wishing to establish European headquarters must realize that different cultures have different tastes. European headquarters provide a location from which firms can direct their international affairs without complication. European headquarters may be seen as a bridge, connecting companies and their origin of location with a new world waiting to do business with them. In times of globalization, a great number of firms have decided to branch out, many of which have decided to establish European headquarters. The sales of firms may increase drastically through establishing European headquarters as more products will become available. Many successful investors have been determined to set up European headquarters to gain access to the local technology.