Establishing European headquarters is one of the ways in which many companies attempt to raise global awareness. Companies will wish to establish European headquarters once they realize what opportunities are provided by additional markets. In many cases, European headquarters have led to greater company profits and revenue of a firm. When establishing European headquarters the top priority of a firm should be to satisfy customers whilst still making lucrative profits. Many workers are willing to work for international companies that have decided to establish European headquarters. European headquarters may provide more room for innovation, making firms more attractive compared to competition. Long- term growth opportunities and an ideal business environment are some of the many reasons for the endowment of European headquarters.