European headquarters may provide more room for innovation, making firms more attractive compared to competition. European headquarters allow firms to take benefit of the excellent infrastructure and the present developed economy. When establishing European headquarters the top priority of a firm should be to satisfy customers whilst still making lucrative profits. European headquarters are the perfect opportunity to build up a network of business-making possibilities. European headquarters allows companies to enjoy the benefits of reduced transportation costs for over-seas exports. Long- term growth opportunities and an ideal business environment are some of the many reasons for the endowment of European headquarters. Incentives for establishing European headquarters are given by the fact that most investors experience profit growth once doing so.