The establishment of German headquarters is a great way to expand a company's market power, while increasing the firms size at the same time. Many successful investors have been determined to set up German headquarters to gain access to the local technology. Investors frequently decide on German headquarters because this will ensure that their firms are located at the heart of the business world. Businesses wishing to establish German headquarters must realize that different cultures have different tastes. German headquarters allows companies to enjoy the benefits of reduced transportation costs for over-seas exports. Companies will wish to establish German headquarters once they realize what opportunities are provided by additional markets. When establishing German headquarters the top priority of a firm should be to satisfy customers whilst still making lucrative profits.