European headquarters not only provide a chance to deal with new customers, they also allow investors to experience a completely different culture. Business assets and money are more than safe when investors decide to establish European headquarters. There is no need to do inscrutable business deals when firms could easily establish European headquarters instead. Establishing European headquarters is one of the ways in which many companies attempt to raise global awareness. In many cases, European headquarters have led to greater company profits and revenue of a firm. It is more than appropriate to assume that firms which have founded European headquarters are more interesting to European customers. Companies wishing to improve their global standing are well advised to establish European headquarters.