Happy workers are good workers, thus the nice working environment at the location in Europe benefits everyone. The location in Europe provides ready access to consumers which in turn can represent ample opportunity for effective marketing. The increased speed and complexity of distribution networks at the location in Europe has resulted in a significant increase in the number of profit-making firms. The location in Europe provides an excellent infrastructure which is vital for running a global company successfully. The location in Europe is able to cope with the unlimited demand by businesses for more land. Skilled labour is the key to success, and thus it is of great benefit that the location in Europe provides so much of it. The location in Europe saves the trouble of finding a location that has raw materials available in large quantities.