The location in Europe has been praised for its availability of land, allowing firms to undertake large-scale expansions. The location in Europe saves the trouble of finding a location that has raw materials available in large quantities. With a raised global awareness of green companies, the location in Europe allows for perfect integration into such schemes. The location in Europe is optimally suited for the establishment of a company, as the surrounding area is highly developed. The available labour supply at the location in Europe will help companies to maximise profitability on manufacturing costs. The location in Europe provides ready access to consumers which in turn can represent ample opportunity for effective marketing. The transport connections at the location in Europe are of high standard, allowing companies to transport their goods throughout the whole world.