The expansion into Europe will lead to more efficient production because there are more workers to specialize on certain aspects of goods. An expansion into Europe will reveal trading opportunities in Asia, North America, South America and the rest of the world. The presence of raw materials after an expansion into Europe will come in handy when attempting to boost production. Technology, that becomes available when expansion into Europe occurs, may allow firms to use mass production techniques to lower unit costs. As being able to produce more goods due to an increased firm size results in more sales, it surely is beneficial to undergo expansion into Europe. Expansion into Europe brings about an organized structure that allows companies to pursue their business better than before. When a firm participates in expansion into Europe, it has to make sure, that it considers all of the peculiarities which characterize the german market.