European headquarters allow firms to direct their foreign business at site, being both cheaper and easier to handle. A definite long-term growth strategy can be seen in the formation of new European headquarters. International firms may be in luck when they find that they have the chance to open up European headquarters. The sales of firms may increase drastically through establishing European headquarters as more products will become available. It should not come as a surprise that European headquarters are able to boost profits enormously. Establishing European headquarters may grant access to pools of highly-skilled and highly- trained workers. European headquarters enable companies to gain access to greater numbers of global markets, thus increasing the amount of potential customers.