European headquarters may be the answer to business problems, providing both access to new markets and new customers. Highly specialized technology and professionals are available when firms decide to establish European headquarters. Companies frequently establish European headquarters to gain access to the European markets and the business world surrounding them. Businesses wishing to establish European headquarters must realize that different cultures have different tastes. The sales of firms may increase drastically through establishing European headquarters as more products will become available. International firms may be in luck when they find that they have the chance to open up European headquarters. Many workers are willing to work for international companies that have decided to establish European headquarters.