European headquarters may provide more room for innovation, making firms more attractive compared to competition. Businesses wishing to establish European headquarters must realize that different cultures have different tastes. It is more than appropriate to assume that firms which have founded European headquarters are more interesting to European customers. European headquarters enable companies to gain access to greater numbers of global markets, thus increasing the amount of potential customers. European headquarters allows companies to enjoy the benefits of reduced transportation costs for over-seas exports. Companies will wish to establish European headquarters once they realize what opportunities are provided by additional markets. European headquarters not only provide a chance to deal with new customers, they also allow investors to experience a completely different culture.