European headquarters enable companies to gain access to greater numbers of global markets, thus increasing the amount of potential customers. Establishing European headquarters requires lots of planning, consequently firms should inform themselves before they start the process. It is not uncommon to establish European headquarters in order to build up global links and to obtain new customers. The establishment of European headquarters is a great way to expand a company's market power, while increasing the firms size at the same time. Companies wishing to improve their global standing are well advised to establish European headquarters. European headquarters are able to extend a company's outreach in Europe, being of great benefit to customers. Long- term growth opportunities and an ideal business environment are some of the many reasons for the endowment of European headquarters.