Companies frequently establish European headquarters to gain access to the European markets and the business world surrounding them. European headquarters allow firms to direct their foreign business at site, being both cheaper and easier to handle. Establishing European headquarters may grant access to pools of highly-skilled and highly- trained workers. The high innovation capacity and entrepreneurial spirit are perfect reasons for foundation of European headquarters. International firms may be in luck when they find that they have the chance to open up European headquarters. European headquarters may provide more room for innovation, making firms more attractive compared to competition. Investors frequently decide on European headquarters because this will ensure that their firms are located at the heart of the business world.