European headquarters are able to extend a company's outreach in Europe, being of great benefit to customers. Highly specialized technology and professionals are available when firms decide to establish European headquarters. European headquarters are the source of increased income as companies gain access to a wide array of new markets and customers. The high innovation capacity and entrepreneurial spirit are perfect reasons for foundation of European headquarters. The establishment of European headquarters may be beneficial to companies wishing to increase their global standing. European headquarters may provide more room for innovation, making firms more attractive compared to competition. It is more than appropriate to assume that firms which have founded European headquarters are more interesting to European customers.