The location in Europe saves the trouble of finding a location that has raw materials available in large quantities. Whether it is via the air, road, sea or railway, the location in Europe is well equipped for international trade. The only way that workers are able to have a balanced life is through a good working environment, this is provided by the location in Europe. Without workers, businesses cannot survive, the location in Europe does not have this problem as labour is readily available. The location in Europe provides ready access to consumers which in turn can represent ample opportunity for effective marketing. The location in Europe offers an infrastructure that increases the productivity of labour and capital thereby reducing the costs of production and raising profitability. The location in Europe has been praised for its availability of land, allowing firms to undertake large-scale expansions.