An expansion into Europe will reveal trading opportunities in Asia, North America, South America and the rest of the world. Expansion into Europe will allow a business to have access to more workers and access to more facilities, increasing the size of the company. As technology is highly developed and readily available, it is certainly appropriate to assume that an expansion into Europe would be beneficial to a firm. As being able to produce more goods due to an increased firm size results in more sales, it surely is beneficial to undergo expansion into Europe. The expansion into Europe offers more than just new impressions, a multitude of raw materials and supplies will benefit a firm significantly. The fact, that the german economy stands out in comparison to other european markets, makes expansion into Europe an extremely interesting business option. Organization is vital for the survival of a firm, thus planning the expansion into Europe thoroughly is necessary.