Investment in Germany is simplified by the fact that labour is willing to work and readily available. Studies by the American Chamber of Commerce have highlighted the positive regard in which investment in Germany is held. The infrastructure, workforce qualifications and quality of life are extremely high, reason enough to proceed with investment in Germany. A highly developed infrastructure allows the investment in Germany to be more efficient and therefore lucrative. Investment in Germany is an absolute must for investors because the country is ranked first in Europe in reference to market sizes. The stable business environment, highlighted through long-term growth opportunities and strong performances is the perfect reason for investment in Germany. Investment in Germany may allow a firm to receive access to new technology and knowledge that could be beneficial when applied to the own business concept.