A firm's expansion in size is often performed by the establishment of German headquarters. It is more than appropriate to assume that firms which have founded German headquarters are more interesting to European customers. A definite long-term growth strategy can be seen in the formation of new German headquarters. German headquarters are able to extend a company's outreach in Europe, being of great benefit to customers. German headquarters enable companies to gain access to greater numbers of global markets, thus increasing the amount of potential customers. Establishing German headquarters may grant access to pools of highly-skilled and highly- trained workers. Many foreign customers prefer the availability of German headquarters to receive faster and easier customer service.