It is more than appropriate to assume that firms which have founded German headquarters are more interesting to European customers. Companies frequently establish German headquarters to gain access to the European markets and the business world surrounding them. German headquarters may provide more room for innovation, making firms more attractive compared to competition. Businesses wishing to establish German headquarters must realize that different cultures have different tastes. Investors frequently decide on German headquarters because this will ensure that their firms are located at the heart of the business world. It is not uncommon to establish German headquarters in order to build up global links and to obtain new customers. Companies will wish to establish German headquarters once they realize what opportunities are provided by additional markets.