In times of globalization, a great number of firms have decided to branch out, many of which have decided to establish European headquarters. European headquarters allow firms to take benefit of the excellent infrastructure and the present developed economy. European headquarters allows companies to enjoy the benefits of reduced transportation costs for over-seas exports. A definite long-term growth strategy can be seen in the formation of new European headquarters. European headquarters allow firms to direct their foreign business at site, being both cheaper and easier to handle. Business assets and money are more than safe when investors decide to establish European headquarters. The establishment of European headquarters may be beneficial to companies wishing to increase their global standing.