European headquarters enable companies to gain access to greater numbers of global markets, thus increasing the amount of potential customers. Many successful investors have been determined to set up European headquarters to gain access to the local technology. European headquarters are able to extend a company's outreach in Europe, being of great benefit to customers. Incentives for establishing European headquarters are given by the fact that most investors experience profit growth once doing so. The sales of firms may increase drastically through establishing European headquarters as more products will become available. Long- term growth opportunities and an ideal business environment are some of the many reasons for the endowment of European headquarters. It is more than appropriate to assume that firms which have founded European headquarters are more interesting to European customers.