European headquarters are able to extend a company's outreach in Europe, being of great benefit to customers. The sales of firms may increase drastically through establishing European headquarters as more products will become available. Highly specialized technology and professionals are available when firms decide to establish European headquarters. A definite long-term growth strategy can be seen in the formation of new European headquarters. Establishing European headquarters may grant access to pools of highly-skilled and highly- trained workers. It is more than appropriate to assume that firms which have founded European headquarters are more interesting to European customers. European headquarters enable companies to gain access to greater numbers of global markets, thus increasing the amount of potential customers.