European headquarters may be seen as a bridge, connecting companies and their origin of location with a new world waiting to do business with them. Firm branches such as European headquarters allow companies to settle their international business more cost efficiently. The establishment of European headquarters may be beneficial to companies wishing to increase their global standing. European headquarters not only provide a chance to deal with new customers, they also allow investors to experience a completely different culture. It is useful to inform oneself about the business making procedure in the foreign country before wishing to create European headquarters. It is not uncommon for businesses to seek advice before deciding to endow new European headquarters. European headquarters allow firms to benefit from foreign tax concessions and governmental support schemes.