The fact, that the german economy stands out in comparison to other european markets, makes expansion into Europe an extremely interesting business option. The expansion into Europe offers more than just new impressions, a multitude of raw materials and supplies will benefit a firm significantly. Organization is vital for the survival of a firm, thus planning the expansion into Europe thoroughly is necessary. Expansion into Europe must be considered, particularly because available technology could boost the quantity of output significantly. The expansion into Europe is of great importance to a firm that would like to be represented in all markets of the world. Expansion into Europe will allow a business to have access to more workers and access to more facilities, increasing the size of the company. Expansion into Europe will provide opportunity to be competitive on the global markets, thus making the firm more profitable in the long-run.