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British firm Anpario launches European business unit in NRW

As one of the world's largest producers of feed additives, Anpario wants to develop new markets in Northern Europe.

Anpario sees great potential for new business in the German-speaking countries in particular – Germany, Austria and Switzerland. The British company already has contacts in these countries, which now need to be expanded. The activities are controlled from the new location in Cologne under the direction of Nico Stein, Commercial Director, in close cooperation with the British head office.

"Every individual market is different and we want to exploit the potential of each market," says Stein. According to the Commercial Director, the opportunities lie in Anpario's broad product range, which is suitable for numerous animal species.

Sustainability also plays a major role: Anpario sees the fact that in the German-speaking world a great deal of emphasis is placed on sustainable consumption and production as a great opportunity. The company already sells its 100 percent natural feed additives in over 80 countries worldwide.