North Rhine-Westphalia numbers among the most highly developed media and creative regions in Europe. TV and radio stations, network operators and content providers are accelerating the process of media convergence. Numerous international media and telecommunication giants are located in NRW. The state is also home to a vibrant film industry and a strong publishing sector. In addition, the computer games industry is strongly represented and achieves the largest sales of any Germany region. In addition, the diverse cultural scene in NRW fosters a productive crossover between the arts, culture and the media, thus boosting creativity and innovation.
North Rhine-Westphalia's leading role in the media industry is mirrored in numerous events and trade shows held in Cologne. For example, 'gamescom', the world's largest trade fair for interactive games, has continuously set new records for exhibitor numbers and visitor attendance. At 'dmexco', the annual Digital Marketing Exposition and Congress, media professionals discuss the latest trends in marketing and consumer communication. The annual NRW Media Forum attracts experts from the fields of telecommunications, infrastructure, the media, Internet, TV and publishing. They come together to analyze the future perspectives of the media against the background of continuing convergence.
Zaha Hadid, Jean Nouvel, Ross Lovegrove, Ronan and Erwan Bouroullec have at least two things in common. They belong to the international elite in creativity. And they have created laminate flooring designs for Parador, one of the leading suppliers of top-grade indoor floorings. Whether the play of light of a church window, a detached computer circuit board or cedars casting shadows, any motif can be printed on the floors of the company from Coesfeld, as is evident from the current designs. It is the unique printing method called ArtPrint, developed by Parador, which makes this possible. The patented technique formed the basis for the first collection, "Edition 1", where Parador similarly collaborated with internationally renowned designers and architects. The laminate decor conceived here went on to receive important design awards, among which are the red dot award and Interior Innovation Award. For surface areas of over 100 square metres Parador produces customised laminates as per specified design. Hence PrintArt can even make designers out of clients!
Mobile World Congress, Barcelona
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