Tourism as an economic factor in NRW
  2. Industries in NRW
  3. Tourism

Tourism as an economic factor in NRW

Tourism in NRW has developed dynamically over recent years and as a cross-sectional industry is one of the state's economic growth drivers. Millions of private and business travelers from Germany and abroad come to NRW each year. They provide significant revenues – not only in tourism but also in many other sectors such as the hotel/restaurant and retail trades. As an economic factor tourism performs a dual function: On the one hand, the industry itself possesses considerable added value, and on the other hand tourism increases the attractiveness of NRW overall as a working and investment location by enhancing the quality of life for everyone.

25.1 bn €

economic output
Tourism contributes a total of EUR 25.1 billion or around 4.6% to the total economic output in North Rhine-Westphalia.

4.69 %

4.69% of all employees in NRW work directly in the tourism industry; together with the indirectly employed, this figure is actually 6.34% or 573,000 employees

From NRW around the world: Location for major international events

NRW Japanday in Düsseldorf

NRW has made a name for itself in the organization and implementation of numerous major international events: For example, the city of Düsseldorf hosted the Eurovision Song Contest (ESC) in 2011. Around 36,000 spectators attended the world's biggest TV entertainment show in the specially converted football arena; 120 million people worldwide watched the ESC live on television.In June 2017, the Tour de France, the largest and most famous bicycle race in the world, started in the state capital with about one million visitors.

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How to do business in NRW

Do you have questions about entry regulations, tax issues and relevant laws for your investment project? You can find all the important information on setting up a company and other practical answers in our Business Guide.

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NRW.Global Business GmbH
Trade & Investment Agency of the German State of North Rhine-Westphalia (NRW)
Völklinger Str. 4
40219 Düsseldorf


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The food industry in NRW benefits from its proximity to millions of customers at home and abroad, a broad sector mix, the availability of efficient suppliers of all kinds and the wide range of universities and research institutes.

Media Location

NRW is one of the most highly-developed media regions in Europe, with TV and radio stations, network operators and content providers. In addition to international corporations, market-leading TV stations and a lively film scene, the gaming industry has also developed dynamically in NRW.