Germany at its Best

Germany at its best: Nordrhein-Westfalen

Germany at its best: Nordrhein-Westfalen



The location marketing campaign "Germany at its best: Nordrhein-Westfalen" calls on local citizens, business people, scientists and inventors and other personalities from NRW to present their outstanding achievements in a national, European and international context.

Discover Germany at its best!

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The food industry in NRW

Millions of potential customers in Germany and other countries, a broad industry mix, plus the availability of competitive suppliers – these are the defining characteristics of the food industry in NRW. The value chain begins in the agricultural input sectors and extends via the food processing industry and skilled crafts to the food retailing and catering/restaurant trades. Numerous enterprises (especially SMEs) in NRW operate successfully in the food sector on the basis of innovative products, process and market strategies. 

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Economic Development Agency of the
German State of North Rhine-Westphalia (NRW)
Völklinger Str. 4, 40219 Düsseldorf, Germany

+49 211 13000-0
+49 211 13000-154

Did you know... 

… that NRW has 50 restaurants with a grand total of 53 Michelin stars? … that 25% of Germany's beer is brewed in North Rhine-Westphalia? ... that NRW is one of the three most important agricultural locations in Germany?

Quick Facts

  • Ranked in terms of sales, five of Germany’s top ten food retailers are based in NRW: Rewe (2nd place), Metro (5th), Aldi Group (4th), Lekkerland (6th) and Tengelmann (7th).
  • More than 1,000 companies in the food-processing industry with more than 100,000 employees generate annual sales of nearly EUR 39 billion; nearly a quarter of the total German turnover.

International trade show "anuga": a magnet for the food industry

Held in Cologne every two years, "anuga" is the world’s largest and most important food and beverages trade show. The ten trade fairs that make up "anuga" unite the global industry and bring together producers, importers, wholesalers and decision-makers from throughout the food industry. Thanks to the large proportion of foreign participants among the trade visitors (75 percent), anuga 2017 reasserted its role as the international trading hub for foods and beverages.

Food companies in NRW

Numerous global food industry players are located in NRW:

Coppenrath & Wiese Dr. Oetker HARIBO Teekanne
Kuchenmeister: The biggest supplier of pyramid cakes and stollen
Large-Scale Production Of Cakes By Masters Source: Kuchenmeister GmbH
It all began with the great grandfather: barely had Julius Trockels opened his small bakery in Soest in 1884 when he devised a new kind of oven. Nearly 130 years later and down many generations of family business, 1000 employees of Kuchenmeister join hands in producing 92,000 tonnes of confectionery and bakery products annually at four facilities. This mix of baking craft and technology continues to define the company today. An entire department of 30 engineers and specialists devotes itself to innovating manufacturing techniques. Kuchenmeister dominates the market for ready-made cakes in Germany. It has, in fact, the largest share in the global market for traditional Baumkuchen (pyramid cakes) and Stollen (fruit loaf). Its products are sold both under its own name and as own label brands and supplied to 80 countries, with exports accounting for about a third of the company's turnover. Hans-Günther Trockels took over the reins from his father in 1995. Together with his brother, he now markets an assortment of about 40 kinds of articles and 450 products. Employee responsibility, delicious cakes and pioneering expertise in machinery - these are the vital ingredients of the recipe for success of Kuchenmeister GmbH.




New opportunities in North Rhine-Westphalia. Your No. 1 investment location in Germany – Facts and figures

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Discover the star-rated restaurants in NRW on the interactive map.

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New opportunities in North Rhine-Westphalia. Your No. 1 investment location in Germany – Facts and figures