Germany at its Best

Germany at its best: Nordrhein-Westfalen

Germany at its best: Nordrhein-Westfalen

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The location marketing campaign "Germany at its best: Nordrhein-Westfalen" calls on local citizens, business people, scientists and inventors and other personalities from NRW to present their outstanding achievements in a national, European and international context.

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Tourism as an economic factor in North Rhine-Westphalia

Tourism in NRW has developed dynamically over recent years and as a cross-sectional industry is one of the state's economic growth drivers. Millions of private and business travelers from Germany and abroad come to NRW each year. They provide significant revenues – not only in tourism but also in many other sectors such as the hotel/restaurant and retail trades. As an economic factor tourism performs a dual function: On the one hand, the industry itself possesses considerable added value, and on the other hand tourism increases the attractiveness of NRW overall as a working and investment location by enhancing the quality of life for everyone.

 

 

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NRW.INVEST GMBH

Economic Development Agency of the
German State of North Rhine-Westphalia (NRW)
Völklinger Str. 4, 40219 Düsseldorf, Germany

+49 211 13000-0
+49 211 13000-154

Did you know... 

...that NRW is one of Germany's most popular travel destinations with 22.1 million visitors per year? ...that five UNESCO World Heritage sites, namely Aachen Cathedral, Cologne Cathedral, Corvey Abbey, the Castles of Augustusburg and Falkenlust and the Zollverein Coal Mine industrial complex, are to be found in NRW? ...that the tourism industry in NRW is bigger than the information and communications sector and almost as important as the construction industry in terms of its impact on employment?

Quick Facts

  • Tourism contributes a total of EUR 25.1 billion or around 4.6% to the total economic output in North Rhine-Westphalia.
  • 4.69% of all employees in NRW work directly in the tourism industry; together with the indirectly employed, this figure is actually 6.34% or 573,000 employees

From NRW around the world: Location for major international events

NRW has made a name for itself in the organization and implementation of numerous major international events: For example, the city of Düsseldorf hosted the Eurovision Song Contest (ESC) in 2011. Around 36,000 spectators attended the world's biggest TV entertainment show in the specially converted football arena; 120 million people worldwide watched the ESC live on television.In June 2017, the Tour de France, the largest and most famous bicycle race in the world, started in the state capital with about one million visitors.


Leisure/Quality of life
Medica: The biggest trade fair on medicine in the world
At The Hub Of The Medical World Source: Messe Düsseldorf
Since its inception in 1968, MEDICA in Düsseldorf has emerged as the world’s biggest trade fair for medical products and technology. Around 130,000 people related to this field, about a half of them from abroad, set out on an annual quest to the Rhine. Visiting the 4,500 exhibitors helps them stay abreast of latest developments in equipment and procedures for ambulant and clinical treatment. For the conventions and forums, the organiser of MEDICA, Messe Düsseldorf, has - in co-operation with eminent partners - long relied on a mix of technical innovation and demonstrable knowledge transfer. The trade fair offers about 1,000 seminars, courses, lectures and discussions in its programme every year. Never has the interest of exhibitors and visitors dropped and the planners constantly seek to make meaningful additions to the existing line-up. 2012, for example, saw the debut of MEDIA ECON Forum, a forum with a special focus on issues facing executives from the health insurance and health care sectors.
Category
Leisure/Quality of life
Region
Düsseldorf region

 

Further links and information

> NRW Tourism

Downloads

Brochure

New opportunities in North Rhine-Westphalia. Your No. 1 investment location in Germany – Facts and figures

Links & Downloads

Interactive map of NRW

Discover the advantages of Germany's No. 1 investment location on the interactive map.

> To the map

Further links and information

> NRW Tourism

Brochure

New opportunities in North Rhine-Westphalia. Your No. 1 investment location in Germany – Facts and figures