Germany at its Best

Germany at its best: Nordrhein-Westfalen

Germany at its best: Nordrhein-Westfalen

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The location marketing campaign "Germany at its best: Nordrhein-Westfalen" calls on local citizens, business people, scientists and inventors and other personalities from NRW to present their outstanding achievements in a national, European and international context.

Discover Germany at its best!

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Tourism as an economic factor in North Rhine-Westphalia

Tourism in NRW has developed dynamically over recent years and as a cross-sectional industry is one of the state's economic growth drivers. Millions of private and business travelers from Germany and abroad come to NRW each year. They provide significant revenues – not only in tourism but also in many other sectors such as the hotel/restaurant and retail trades. As an economic factor tourism performs a dual function: On the one hand, the industry itself possesses considerable added value, and on the other hand tourism increases the attractiveness of NRW overall as a working and investment location by enhancing the quality of life for everyone.

 

 

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NRW.INVEST GMBH

Economic Development Agency of the
German State of North Rhine-Westphalia (NRW)
Völklinger Str. 4, 40219 Düsseldorf, Germany

+49 211 13000-0
+49 211 13000-154

Did you know... 

...that NRW is one of Germany's most popular travel destinations with 22.1 million visitors per year? ...that five UNESCO World Heritage sites, namely Aachen Cathedral, Cologne Cathedral, Corvey Abbey, the Castles of Augustusburg and Falkenlust and the Zollverein Coal Mine industrial complex, are to be found in NRW? ...that the tourism industry in NRW is bigger than the information and communications sector and almost as important as the construction industry in terms of its impact on employment?

Quick Facts

  • Total touristic consumption in North Rhine-Westphalia amounted to just over 41.1 billion euros in 2013.
  • Tourism contributes a total of EUR 25.1 billion or around 4.6% to the total economic output in North Rhine-Westphalia.
  • 4.69% of all employees in NRW work directly in the tourism industry; together with the indirectly employed, this figure is actually 6.34% or 573,000 employees

From NRW around the world: Location for major international events

NRW has made a name for itself in the organization and implementation of numerous major international events: For example, the city of Düsseldorf hosted the Eurovision Song Contest (ESC) in 2011. Around 36,000 spectators attended the world's biggest TV entertainment show in the specially converted football arena; 120 million people worldwide watched the ESC live on television.

And there are also sporting events on the horizon: In June 2017, the Tour de France, the largest and most famous bicycle race in the world, starts in the state capital. The "Grand Départ" begins with the team presentation and a public training session. In the prologue, an individual time trial to kick off the three-week tour, the first wearer of the yellow jersey is determined. The second stage passes through the Düsseldorf region before the Tour de France moves on to its home country. For the "Grand Depart" the city of Düsseldorf is planning an extensive program and expects about one million visitors as well as the tour entourage of around 5,000 journalists, event staff and cycling team attendants.


Leisure/Quality of life
Town of Freudenberg: Internationally unique ensemble of timbered houses
A Quaint Old Market Town Source: Stadt Freudenberg
The German term, Flecken, refers to small towns of local importance. In the Middle Ages these small places formed the nucleus of the surrounding villages, say because of a market. Freudenberg, a pleasant little town in the historical Siegerland region was one such early settlement and finds mention in documents dating as far back as 1389. The historical city centre even today goes by the name of "Alter Flecken", – "old market town". It is not only charming to look at but is also a historical monument of international importance. The Wild Man has a large part to play in this. No, not the mythical wild man of the woods but a bracing technique that goes by that name! It is seen fully completed in one of the extensively restored timber frame houses of the old market town. The timber frame house consists of a load-bearing timber scaffolding, the interspaces of which are mostly packed with a wattle and daub mixture. And thus in its distinctive black and white it adorns the historic city centre of Freudenberg. A lovely bird's eye view of the ensemble is recommended from the heights of the spa gardens, as is a visit to the town museum. Add a walk on the timber-frame path through the rambling woods around the quaint old market town to the recommended sights!
Category
Leisure/Quality of life
Region
Suedwestfalen

 

Further links and information

> NRW Tourism

Downloads

Brochure

New opportunities in North Rhine-Westphalia. Your No. 1 investment location in Germany – Facts and figures

Links & Downloads

Interactive map of NRW

Discover the advantages of Germany's No. 1 investment location on the interactive map.

> To the map

Further links and information

> NRW Tourism

Brochure

New opportunities in North Rhine-Westphalia. Your No. 1 investment location in Germany – Facts and figures