Germany at its best – NRW is home to the top achievers
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Germany at its best – NRW is home to the top achievers

Die Standortmarketingkampagne von NRW: Germany at its Best

Business, science, research, culture, sports, art – North Rhine-Westphalia excels in all these areas. Within the framework of the location marketing campaign “Germany at its best: Nordrhein-Westfalen”, local citizens, businesspeople, scientists, inventors and other personalities have an opportunity to present their outstanding achievements in a national, European and international context. Click on the interactive map to get to know the best of the best in NRW. Discover Germany at its best: North Rhine-Westphalia.

The international location marketing campaign "Germany at its best: Nordrhein-Westfalen"

Since 2011 the state of North Rhine-Westphalia, NRW.INVEST and other regional partners have been targeting foreign investors using the slogan "Germany at its best: Nordrhein-Westfalen". This international advertising campaign builds on Germany's strong image in the world and positions North Rhine-Westphalia as the country's No. 1 investment location. North Rhine-Westphalia is synonymous with outstanding achievements across a wide range of different sectors.

The join-in campaign

This campaign focuses on outstanding achievements in the field of business, science, culture and sports – achievements that prove NRW's superiority in numerous different spheres. Local citizens, businesspeople, scientists, inventors and other personalities have an opportunity to present their outstanding achievements in a national, European and international context.

At present more than 350 top achievers are participating the campaign. In addition, the campaign is supported by municipalities and regions throughout North Rhine-Westphalia. "Germany at its best: Nordrhein-Westfalen" showcases the top achievements at publicity events in the target countries, in advertisements, in press and media activities and in various channels targeted at decision-makers in the business and policy-making communities – in Western Europe, North America, China and Japan.

For further information on the campaign, visit: www.germanyatitsbest.de.

Economy
Automotive
Biotechnology
Chemicals
Energy research
Energy industry
Food
Healthcare
Information and communications technologies
Cultural and creative industries
Plastics
Logistics
Mechanical and manufacturing engineering
Media
Medical technology
Nanotechnology / microsystemetechnology / photonics
Environmental technologies
Other industries
Technology/Innovation
Automotive
Biotechnology
Chemicals
Energy research
Energy industry
Food
Healthcare
Information and communications technologies
Cultural and creative industries
Plastics
Logistics
Mechanical and manufacturing engineering
Media
Medical technology
Nanotechnology / microsystemetechnology / photonics
Environmental technologies
Other industries
Culture/Art
Leisure/Quality of life
Sports
Science
Personalities
Other
Regions
Bergisches Staedtedreieck
Ruhr Metropolis
Muensterland
Lower Rhine
Ostwestfalen-Lippe
Aachen region
Düsseldorf region
Cologne/Bonn region
Suedwestfalen
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Data from OpenStreetMap - Published underODbL

Contact

Annette Peis
Annette Peis
Head of Division Marketing, Press

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Wirtschaftstag Japan, Duesseldorf
28.05.2018

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