Germany at its Best

Germany at its best: Nordrhein-Westfalen

Germany at its best: Nordrhein-Westfalen

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The location marketing campaign "Germany at its best: Nordrhein-Westfalen" calls on local citizens, business people, scientists and inventors and other personalities from NRW to present their outstanding achievements in a national, European and international context.

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The international location marketing campaign "Germany at its best: Nordrhein-Westfalen"

Since 2011 the state of North Rhine-Westphalia, NRW.INVEST and other regional partners have been targeting foreign investors using the slogan "Germany at its best: Nordrhein-Westfalen". This international advertising campaign builds on Germany's strong image in the world and positions North Rhine-Westphalia as the country's No. 1 investment location. North Rhine-Westphalia is synonymous with outstanding achievements across a wide range of different sectors.

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Manuela Ehresmann

Head of Division
PR, Marketing, Information,
Event Management, Location Marketing Campaign

+49 211 13000-160
+49 211 13000-154
XING
LinkedIn

The join-in campaign

This campaign focuses on outstanding achievements in the field of business, science, culture and sports – achievements that prove NRW's superiority in numerous different spheres. Local citizens, businesspeople, scientists, inventors and other personalities have an opportunity to present their outstanding achievements in a national, European and international context.

At present more than 350 top achievers are participating the campaign. In addition, the campaign is supported by municipalities and regions throughout North Rhine-Westphalia. "Germany at its best: Nordrhein-Westfalen" showcases the top achievements at publicity events in the target countries, in advertisements, in press and media activities and in various channels targeted at decision-makers in the business and policy-making communities – in Western Europe, North America, China and Japan.

The book

In May 2013 the Essen-based Klartext Verlag published a bilingual (German-English) illustrated book featuring the top 100 participants in the location marketing campaign. A new edition is planned. "Germany at its best: Nordrhein-Westfalen" has already made a strong international impact. In 2011, for example, the campaign won the Japanese Nikkei Advertising Award. A recent survey revealed that, after just four years, the "Germany at its best" campaign has boosted the public awareness and appeal of the "North Rhine-Westphalia" brand within the target audience. Bolstered by this campaign, NRW has enhanced its position as Germany's No. 1 business location for international investors. For further information on the campaign, visit: www.germanyatitsbest.de 

 

 

 

Downloads

Brochure

New opportunities in North Rhine-Westphalia. Your No. 1 investment location in Germany – Facts and figures

Events & News

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Hamburger Containerboard invests EUR20m in Gelsenkirchen

03.02.2017

Hamburger Containerboard, part of Austrian Prinzhorn Holding, European market leaders in the recycling, paper and packaging industry, invests EUR20m in the production facility in Gelsenkirchen (former Fritz Peters GmbH).


Cat: EN - ALL
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Events

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Hamburger Containerboard invests EUR20m in Gelsenkirchen

03.02.2017

Hamburger Containerboard, part of Austrian Prinzhorn Holding, European market leaders in the recycling, paper and packaging industry, invests EUR20m in the production facility in Gelsenkirchen (former Fritz Peters GmbH).


Cat: EN - ALL
go to Archive ->

Links & Downloads

The top 10 location factors in North Rhine-Westphalia

We have listed the ten most compelling arguments in favor of North Rhine-Westphalia.

> Top 10 location factors

 

 

Brochure

New opportunities in North Rhine-Westphalia. Your No. 1 investment location in Germany – Facts and figures