In order to network Germany's video games sector more closely with traditional industry, a new center of competence began its work in Düsseldorf. Minister President Armin Laschet symbolically cut a ribbon to signal the launch of the "Fusion Campus – German Center of Games Competence". "For our state, games are an important engine of innovation. In the development of games, creativity and technological know-how go hand in hand. This branch of industry has enormous potential and is a key driver of the digital transformation in Germany," he said. With the "Fusion Campus", NRW is underlining its leading role in this field. According to Laschet, the center will fill an important gap: For example, it will serve as a point of contact for industries far removed from the gaming scene and provide digital expertise, enabling companies and other institutions to utilize gaming elements in their business.
The "Fusion Campus" has moved into its premises on the site of Ubisoft, Germany's largest games company. Besides Ubisoft, the games companies Electronic Arts and e-sports giant ESL Gaming are also based in NRW. In addition, the world's largest trade fair for computer and video games, gamescom, has been held in Cologne for many years.