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New TV shopping channel to broadcast from Düsseldorf

Shop LC's channel will reach around 17 million households in Germany, Austria and Switzerland via satellite and cable channels around the clock.

© Shop LC GmbH

© Shop LC GmbH

The American teleshopping channel LC USA and its sister channel TJC from the UK are establishing a German-language foothold in Düsseldorf: Shop LC GmbH. Not only will live broadcasting take place from the Rhine metropolis, but warehousing, shipping and administration are also located here. "Düsseldorf is an ideal location with a large catchment area. Here we find the skilled workers we urgently need and the social environment for our international team," says Shop LC CEO Olaf Kliem.

Shop LC focuses mainly on selling jewelry and other fashion accessories, as well as home textiles and beauty products. In the USA and Canada, the station claims to reach about 77 million households.

Like Shop LC USA and TJC, Shop LC Germany is part of Vaibhav Global Ltd., an internationally active group based in India.