Germany at its best – NRW is home to the top achievers
Business, science, research, culture, sports, art – North Rhine-Westphalia excels in all these areas. Within the framework of the location marketing campaign “Germany at its best: Nordrhein-Westfalen”, local citizens, businesspeople, scientists, inventors and other personalities have an opportunity to present their outstanding achievements in a national, European and international context. Click on the interactive map to get to know the best of the best in NRW. Discover Germany at its best: North Rhine-Westphalia.
The international location marketing campaign "Germany at its best: Nordrhein-Westfalen"
Since 2011 the state of North Rhine-Westphalia and NRW.Global Bussiness have been targeting foreign investors using the slogan "Germany at its best: Nordrhein-Westfalen". This international advertising campaign builds on Germany's strong image in the world and positions North Rhine-Westphalia as the country's No. 1 investment location. North Rhine-Westphalia is synonymous with outstanding achievements across a wide range of different sectors.
We have listed the ten most compelling arguments in favor of North Rhine-Westphalia.
North Rhine-Westphalia is a state of diversity. Like its landscape and people, Germany's most populous state offers a wide variety of economic regions.
A dynamic business location with convincing location factors, situated in the heart of Europe: NRW is the most important economic region in Germany and has been the No. 1 investment location for foreign companies in Germany for years.